Fashion e-commerce giant Myntra has acqui-hired InLogg, the logistics startup, to handle its delivery inefficiencies in terms of reach and cost. InLogg was originally founded by ex-employees of Flipkart. The company ties up with local courier companies in Tier III and Tier II cities to allow deliveries in not so popular cities. Transporting a package in distant parts of cities is a far-above-the-ground cost affair for online startup and firms.
Ananya Tripathi, Myntra’s head of strategy, claimed that letting InLogg on board will lower costs of the delivery for the fashion e-commerce giant in non-metro cities by about one fourth times. “We were by now doing some trade with InLogg but now it will permit us to influence their contact to improve our own business. While we would handle the costs for delivery going down with InLogg, the amount of time needed to transport the shipment to pin codes in remote parts as well as north-east parts will also see a decrease,” Tripathi claimed, adding that InLogg had a database of about 2,000 pin codes in tiny cities and they can deliver shipments to these locations in the country.
In 2015, InLogg was initiated by Prateek Gautam along with Hemant Agarwal and Preeti Jain. As a fraction of the deal, InLogg squad has been introduced into Myntra. The two-year-old company was giving almost 3,000 shipments a day via its corporation with almost 20 regional and local logistics partners. Well, this venture will not only increase the quality of the service of the company but it will also show some elevation in the profit charts of Myntra as well as InLogg.
Tripathi also claimed that this will affect the prices of the products. This means users have chances to view low price of their favorite product in the coming days.
First of all, Myntra is an online shopping platform. Hence, it allows people to shop their favorite product without any trouble sitting at one place. Moreover, they will be now getting a reduction in price as well.
We guess that Myntra lovers along with the whole country are going to have a feast in the near future.
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